MaineToday.com | Marketing to geocachers: Marketing to geocachers

July 28, 2006

Marketing to geocachers

A press release caught my eye today about a new poison ivy protection lotion being marketed to geocachers.

buji TM is a lotion that offers protection against urushiol, the oil found in poison ivy/oak. The company makes two products, one is a pre-contact lotion, the other is a wash to use if you've already been exposed. Oh, and the pre-contact stuff has an SPF 20 sunscreen too.

Now what I found really amusing is that they didn't use the usual "outdoor enthusiasts" in the press release or say... "hikers." Nope. It "protects geocachers."

My family had a run in with poison ivy while geocaching last summer so I guess maybe there really is something to the marketing spin.

What I don't know is if I should be insulted that the buji TM people know I don't always pay careful attention to where I'm going while looking for a geocache and need their product. Or maybe I should be happy that they do and have something to help me?

It's a toss up.

Posted by Wendy Almeida at 07:54 PM

Comments

Well, you know, when one is geocaching, watching the foliage isn't always the number one priority ;).

Posted by Wendy
July 28, 2006 11:17 PM

You know, that's really funny. =) I got an e-mail from the buji people asking if I'd help promote their product for letterboxing (I run the atlasquest.com website). I'm not really into supporting products I don't use (even if they are offering to pay for it!) and never followed up with it. But I find it interesting that the geocaching website was willing to run with it. Very interesting..... =)

Posted by Ryan Carpenter
July 31, 2006 03:31 PM